Influencer

Candace Owens, a former Turning Point USA communications director who had an acrimonious departure from the organization, became the most prominent promoter of conspiracy theories surrounding Kirk's assassination. Owens alleged that insiders within TPUSA were involved in the killing, citing no evidence. She promoted theories on her podcast and social media, reaching millions of followers. In December 2025, Owens met with Erika Kirk in what was described as an attempt at reconciliation. The FBI found no evidence supporting any of Owens's conspiracy claims.

Chaya Raichik, who operates the influential "Libs of TikTok" social media accounts, posted "THIS IS WAR" in response to the Kirk assassination and led doxxing campaigns targeting individuals who had posted critical comments about Kirk online. Her posts were linked to harassment and threats against multiple people, including teachers and journalists. She coordinated with Joey Mannarino and others in amplifying targets for her followers.

Joey Mannarino, a right-wing social media influencer, urged the Trump administration to "go full Bukele" — a reference to El Salvador's authoritarian president — in response to the Kirk assassination. He led online campaigns to identify and target people who had posted comments critical of Kirk, coordinating with Chaya Raichik and others. Several people targeted by Mannarino's campaigns reported receiving death threats.